Stock the Lot

Attract Buyers

Work the Deal

Manage the Business

VIN Scanner & Bookout

Scan any VIN to see live book values from KBB, NADA, and Blackbook instantly.

Magic Lister

AI creates your vehicle listings in seconds. Post to Facebook, Google & more with one click.

Unified Inbox & CRM

All your texts, emails, and messages from every platform in one simple, manageable inbox.

Profit Dashboard

See your exact net profit on every single vehicle sold, updated in real-time.

AI RealPrice™ Market Pricing

Price every car to maximize profit. AI scans your local market so you never leave money behind.

AI Background Editing

Instantly remove messy lot backgrounds and choose from 50 professional options for your photos.

AI Call Assistant

A 24/7 AI receptionist that answers every call and books appointments so you never miss a lead.

Expense Tracking

Snap photos of receipts on the go. Link costs directly to a vehicle's stock number.

DMV & Title Search

Instantly check for liens and title brands before you buy. Avoid costly surprises.

TrueTrim™ Window Stickers

Display the original factory sticker with all options and MSRP. Build trust and close faster.

Desking & Deal Calculator

Structure any cash, finance, or BHPH deal in 60 seconds. Accurate and fast.

BHPH Management Suite

Manage your Buy Here Pay Here portfolio, track payments, and automate reminders.

Reconditioning Center

Track recon costs and vehicle status from purchase to the front line. Know your true cost.

Premium Dealer Website

A stunning, mobile-friendly website that turns visitors into leads. No coding needed.

One-Click Deal Paperwork

Print the entire deal jacket- all state, DMV, and lender forms - perfectly, in one click.

Team Permissions

Add your entire team with custom roles. Control exactly who can see and do what.

Guided Photography

Pro photos, every car, every time. Mobile app guides ensure your inventory looks its best online.

Google Optimization

Show up first on Google. We manage your profile and reviews to attract more local buyers.

Lender Marketplace

Submit one credit application to all your lenders at once and get fast approvals.

Modern Mobile Apps

Run your entire dealership from the palm of your hand with our iOS and Android apps.

4K Video Walkarounds

Film and share beautiful 4K videos of your inventory right from your phone.

E-Sign & Digital Docs

Go 100% paperless. Securely sign and store all your documents in the cloud.

Help & Support

Popular Topics

 

Free Tools

  • VIN Decoder
  • Profit Calculator
  • Market Value Lookup
  • Buyer's Guide Generator

Free tools for dealers launching soon. Stay tuned!

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Help & Support

Help Center

Get answers to common questions

Getting Started

New to Dealer Essential? Start here

How-To Guides

Step-by-step tutorials

Contact Support

Talk to a real person 24/7

Popular Topics

What is Dealer Essential?

The complete guide to our platform

Independent Dealer Guide

Built specifically for lots like yours

BHPH Dealer Guide

Manage payments, collections & compliance

Marketing Tips

Get more eyes on your inventory

Sales Techniques

Close more deals faster

Operations

Run your dealership efficiently

Industry News

Stay ahead of the curve

Free Tools

Coming Soon
VIN Decoder
Profit Calculator
Market Value Lookup
Buyer's Guide Generator

Free tools for dealers launching soon!

Log inGet Started

Get your dealership online.
In minutes, not weeks.

With Freemium plan, get your website, CRM, inventory & integrations — all free until you close your 4th deal.

$0 for your first 3 deals→then $29 per closed deal
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