What vehicles does TrueTrim™ work with?

TrueTrim™ pulls OEM data for vehicles from 2015 and newer. This covers the vast majority of used car inventory on lots today. For older vehicles, the VIN decoder will still provide year, make, model, and basic trim data—just without the detailed factory option pricing.

How accurate is the data?

100% accurate. TrueTrim™ pulls directly from manufacturer databases—the same data used by the factory when the car was built. This isn't a guess or a VIN decode estimate. It's the actual window sticker that was on the car when it left the assembly line, including every option code, package, and original MSRP.

Can I display the sticker on my website?

Yes! With one toggle, the TrueTrim™ sticker appears on your website's vehicle detail page automatically. Buyers browsing online see exactly what's installed and what it was worth new. You can enable or disable this per vehicle—perfect for controlling which listings show the full breakdown.

How do the QR codes work?

Each TrueTrim™ sticker includes a unique QR code that links to the vehicle's detail page on your website. Print the sticker and display it on the car. When a customer scans it with their phone, they instantly see full vehicle details, photos, pricing, and can even schedule a test drive or make an inquiry—right from the lot.

Will this help me justify higher prices?

Absolutely—that's the core purpose. When you're selling a loaded vehicle, buyers often don't understand why it costs more than a base model with the same year/make/model. TrueTrim™ shows them: 'Here's $8,000 worth of factory options that make this car worth more.' Options can represent 35% of a vehicle's original value. Make sure buyers see that.

What if the car was in an accident or has condition issues?

TrueTrim™ shows the original factory equipment—what the car had when new. It's a tool for transparency about equipment and options. For vehicle history (accidents, title issues, service records), you'd pair this with a Carfax or AutoCheck report. Together, they give buyers complete confidence.

How much does TrueTrim™ cost?

TrueTrim™ is $25/month as an add-on to your Dealer Essential subscription. There's no per-VIN fee—generate unlimited stickers for your entire inventory. Access is provisioned immediately after signup, and stickers appear on your website within minutes.

Show the original factory sticker
with TrueTrim™

Stop losing deals to price shoppers who don't understand why your loaded car costs more. TrueTrim™ pulls the original factory window sticker—with every option and MSRP—so buyers see the true value instantly.

Why Dealers Trust TrueTrim™

OEM-Verified Data

Not a guess, not a list you typed—actual factory data pulled directly from manufacturer records. Every option, every package, every price verified.

Justify Your Price

Options can account for 35% of a vehicle's value. Show buyers exactly why your car costs more than the stripper model down the street.

QR Codes on Every Car

Print professional stickers with scannable QR codes. Buyers on your lot can instantly see every feature and option on their phone.

From Inventory to Verified in 3 Steps

Simple, powerful, and designed for speed

Step 1

Select a Vehicle

Pick any car from your inventory. TrueTrim™ automatically uses the VIN to connect to OEM databases and pulls the complete factory build sheet in seconds.

Scroll to continue

From Inventory to Verified in 3 Steps

Simple, powerful, and designed for speed

Select a Vehicle

Pick any car from your inventory. TrueTrim™ automatically uses the VIN to connect to OEM databases and pulls the complete factory build sheet in seconds.

Sticker Generated Instantly

Get a professional window sticker showing base MSRP, every installed option with pricing, delivery charges, and total original MSRP—all verified.

Display On Your Website & Lot

Toggle to show on your website automatically. Print with QR codes for your lot. Buyers can access full details anywhere, anytime.

The Results That Matter

Real results that drive your dealership forward

Defend Your Price With Facts

When a buyer says 'I found a cheaper one online,' you can show them exactly why yours is worth more. Navigation package? $2,400. Premium sound? $1,800. Sunroof? $1,200. The sticker does the selling for you.

Close 14 Days Faster

Transparency kills objections. Dealers using TrueTrim™ report 43% less back-and-forth negotiation because buyers already understand the value before they even make an offer.

Trusted by Dealers Nationwide

Tony Marchetti

Owner, Crestview Auto Group

Had a customer ready to walk because he found a 'same car' for $4,000 less. Showed him the TrueTrim sticker—his had leather, navigation, and premium audio. Mine was loaded. He bought mine that day.

Questions About TrueTrim™

Everything you need to know about factory window stickers

Still have questions? Visit our support center or book a free demo

Ready to Show the True Value?

Stop competing on Year-Make-Model alone. Let TrueTrim™ show buyers why your loaded cars are worth every dollar.

Stock the Lot

Attract Buyers

Work the Deal

Manage the Business

Help & Support

Popular Topics

Free Tools

Show the original factory sticker
with TrueTrim™