We understand the real challenges you face every day.
Most dealer software is built for big franchise stores with 20 employees and IT departments. That's not you. You need something that fits how you actually work.
A Day in Your Life
See how Dealer Essential transforms your daily routine, hour by hour.
Get to the lot
Check emails, voicemails, missed leads from last night. Some went cold.
AI already responded to overnight leads. 3 appointments booked while you slept.
List new inventory
Handle deals
Review numbers
Get to the lot
Check emails, voicemails, missed leads from last night. Some went cold.
AI already responded to overnight leads. 3 appointments booked while you slept.
List new inventory
Spend 45 min photographing, writing descriptions, uploading to 5 different sites.
Scan VIN, snap photos, one click—live on 50+ sites in 60 seconds.
Handle deals
Dig through filing cabinets, re-enter data, hope you didn't miss anything.
All deal info in one place. Forms auto-fill. Close deals faster.
Review numbers
No idea what sold, what profited, what's been sitting too long.
Real-time dashboard shows profit per car, aged inventory, and what's working.
Your Challenges.
Our Solutions.
Every feature designed specifically for independent dealers.
Wearing All the Hats
You're the GM, salesperson, photographer, and social media manager. Enterprise software assumes you have a team for each.
One Platform, Everything You Need
Inventory, CRM, website, listings, deals—all in one place. No switching between 5 apps.
Big Dealer Software Pricing
DealerSocket wants $1,000+/month. That's a car payment, not a software bill.
Pricing That Makes Sense
Built for independent margins. Not enterprise pricing for indie operations.
Competing with Franchises
Franchise dealers have dedicated BDCs and instant lead response. You're showing a truck while leads go cold.
AI That Levels the Field
Our AI responds to leads 24/7, just like those franchise BDCs. Wake up to appointments, not missed opportunities.
Tech That Doesn't Fit
Enterprise DMS systems are built for 200-car lots, not 20-car lots. Too complex, too expensive, too much.
Simple Enough to Actually Use
If it takes 2 weeks to learn, you won't use it. Dealer Essential is intuitive from day one.
Your Command Center
Everything you need to run your dealership, in one place.
Mike Davidson
Independent Dealer Owner
“Finally, software that gets how independent dealers actually work.”
FAQ for Independent Car Dealers
Questions from dealers like you
Still have questions? Visit our support center or book a free demo