Where does the pricing data come from?

RealPrice™ scans major listing sites (Cars.com, Autotrader, CarGurus, Facebook Marketplace) plus dealer websites in your market area. Real listings, real prices, updated continuously.

How does it know my local market?

You set your market radius (25, 50, 100 miles—your choice). AI only considers competing vehicles within that range. National averages don't help you compete locally.

Can I adjust for vehicle condition?

Yes. RealPrice™ factors in mileage, condition, and equipment differences. A low-mileage, well-equipped car gets a different recommendation than a high-mileage base model.

What if I disagree with the AI recommendation?

It's a recommendation, not a mandate. You see all the data—comparable listings, price distribution, market trends. Set whatever price you want. The AI just makes sure you're informed.

How often does it update?

Market data refreshes multiple times per day. When competitors change prices or new listings appear, you'll see it reflected quickly. You can also trigger a manual refresh anytime.

Does it work for unique or rare vehicles?

For common vehicles, you'll see dozens of comparables. For rare vehicles, AI expands the search radius and uses similar models to estimate. You'll always see how confident the recommendation is.

Can I price my whole inventory at once?

Yes. Bulk pricing lets you review and apply AI recommendations across your entire lot in minutes. Great for weekly repricing or when market conditions shift.

How much does this cost?

AI RealPrice™ is an add-on that can be added to any Dealer Essential plan. Visit our pricing page to build your custom plan with the features you need.

Will this work for a small lot with 20 cars?

Absolutely. In fact, small dealers often see the biggest benefit. You don't have a pricing team—AI becomes your pricing team. Every car priced like you spent an hour researching it.

How do I know it's actually working?

Dashboard shows your average gross profit, days to sale, and price-to-market position over time. Most dealers see measurable improvement within the first month.

Price every car to
maximize profit.

AI scans your local market 24/7. See what competitors charge. Get the price that sells fast AND protects your margin.

Price Smart. Profit More.

AI Knows Your Market

RealPrice™ scans every competing listing within 50 miles—Cars.com, Autotrader, Facebook, dealer sites. You see what they're charging before you set your price.

The Right Price, Every Time

Not too high (sits forever). Not too low (leaves money behind). AI finds the sweet spot where cars sell fast AND you maximize profit.

Alerts When Market Moves

Competitor dropped their price? New listing hit the market? You'll know in minutes, not days. Stay competitive without constant manual checking.

From Guesswork to Data in 3 Steps

Simple, powerful, and designed for speed

Step 1

AI Scans Your Market

The moment you add a vehicle, RealPrice™ finds every similar car for sale within your market. Same year, make, model. Similar mileage. Comparable condition. Real listings, real prices.

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From Guesswork to Data in 3 Steps

Simple, powerful, and designed for speed

AI Scans Your Market

The moment you add a vehicle, RealPrice™ finds every similar car for sale within your market. Same year, make, model. Similar mileage. Comparable condition. Real listings, real prices.

Get Your Price

AI crunches the data and gives you THE number—not a range you have to interpret, but the specific price that balances fast sale with maximum profit. One click to apply it.

Stay Competitive

Market changes daily. Competitors adjust prices. New listings appear. RealPrice™ watches it all and alerts you when it's time to adjust. You're never caught off guard.

Why Dealers Love This

Real results that drive your dealership forward

Stop Leaving Money on the Table

Most dealers underprice to 'move it fast.' But data shows you can often get $500-$1,000 more without adding a single day to your turn time. RealPrice™ finds that money for you.

Price Cars in Seconds, Not Hours

No more opening 10 browser tabs. No more scrolling through Autotrader trying to find comparables. AI does in 30 seconds what used to take you 2 hours. Price your whole lot in a coffee break.

Trusted by Dealers Nationwide

Pete Morales

Owner, Sunset Auto Group

I used to price by gut. Sometimes I nailed it, sometimes I left $1,500 on the table. Now I know exactly where the market is before I set a price. My average gross is up 18% this quarter.

Common Questions

Quick answers about AI RealPrice™ Market Pricing

Still have questions? Visit our support center or book a free demo

Price every car perfectly.

AI scans your market, finds the sweet spot, and updates as conditions change. More profit. Less guesswork.

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Attract Buyers

Work the Deal

Manage the Business

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Price every car to
maximize profit.