Does Edmunds charge separately?

Edmunds has its own dealer programs with their own pricing. Dealer Essential handles your inventory feed at no extra charge—you manage your Edmunds relationship and subscription directly with them.

Why are Edmunds buyers different?

Edmunds buyers are researchers. They've read reviews, checked True Market Value, compared depreciation, and validated reliability ratings. By the time they contact you, they've done homework most buyers skip. These leads convert faster.

How do I compete on Edmunds with limited inventory?

Quality over quantity. Edmunds buyers want complete, accurate listings with professional photos and competitive pricing. Dealer Essential ensures every listing meets Edmunds' high standards—even if you only have 20 cars.

What is True Market Value and how does it affect my pricing?

True Market Value (TMV) is Edmunds' pricing benchmark. Buyers compare your price to TMV before contacting you. Our AI pricing tool helps you set competitive prices that align with TMV expectations—reducing price objections.

Do I need professional photos for Edmunds?

Strong photos are essential on Edmunds—their buyers expect quality. Dealer Essential's AI photo editing removes backgrounds, enhances lighting, and creates professional images that compete with franchise dealers.

How do Edmunds leads perform compared to other platforms?

Edmunds leads tend to be more qualified because buyers have already researched extensively. They know what they want and what it should cost. Many dealers report higher close rates from Edmunds compared to general marketplace leads.

Is Edmunds integration included in my subscription?

Yes. Edmunds feed integration is included in all Dealer Essential plans. You may have separate costs with Edmunds directly for their dealer programs, but our feed service is included.

How do I track my Edmunds ROI?

All Edmunds leads are tagged by source in your CRM. Track inquiries, appointments, and sales specifically from Edmunds. See if your Edmunds investment is paying off—or if you should adjust your strategy.

20M+ monthly visitors trust Edmunds reviews

Your cars
aren't on Edmunds

Edmunds buyers have done their research—they know the True Market Value, the reviews, the depreciation. They're not tire-kickers.

Floor plan cost: $0.00× every unlisted car

SYNCING

2024 Mercedes-Benz GL

$34,995

32 sites

+25 more

The problem

Sound familiar?

Monday, 10:30 AM

An Edmunds lead comes in. They've already read 47 reviews and know your car's TMV. They're serious—if you respond fast.

Wednesday, 2:00 PM

Your competitor shows 50 photos on Edmunds. You show 8. Guess who gets the click?

Friday, End of Month

Edmunds buyers compare dealer ratings. Yours is buried because you're not actively managing listings.

What if Edmunds worked as hard for you as buyers work to research?

The Solution

One upload. Edmunds + 30 marketplaces.

Dealer Essential syncs to Edmunds with complete data. Win the educated buyer.

2019 Mercedes GL

$34,995

2024 Nissan Kicks

$22,900

+27 more

dealeressential.net/inventory

Synced to

32 marketplaces

+27

$34,995

New

$18,500

Featured

$22,900

$15,750

Sale

Complete Edmunds listings

Every spec, every feature, every photo—formatted perfectly for Edmunds' detailed listings.

TMV-optimized pricing

AI suggests pricing that competes with Edmunds True Market Value expectations.

Review-ready presence

Professional listings that match the quality Edmunds buyers expect.

"Edmunds buyers are our most educated customers. Having complete, accurate listings means we close them faster."
Rachel Okonkwo
Sales Director, Pacific Auto Group • 45 cars/month
35% faster close