Is Hemmings only for classic cars?

Hemmings focuses on collector and enthusiast vehicles—classics, muscle cars, vintage, hot rods, and specialty vehicles. If you sell regular used cars, other platforms work better. But if you have ANY collector inventory, Hemmings is essential.

What makes Hemmings buyers different?

Hemmings buyers are enthusiasts and collectors—they're passionate, knowledgeable, and willing to pay premium prices for the right vehicle. They'll fly across the country or arrange shipping for a car that matches what they're looking for.

How do I price classic cars on Hemmings?

Classic car pricing is nuanced—condition, matching numbers, provenance, and documentation all matter. Dealer Essential helps you research comparable sales and create detailed listings that justify your asking price to educated collectors.

Do I need professional photos for Hemmings?

Absolutely essential. Collectors want to see every detail—engine bay, undercarriage, interior stitching, VIN tags. Our AI photo editing helps, but for valuable classics, consider professional photography. The investment pays off in higher sale prices.

How do I write descriptions for collector car buyers?

Collector descriptions need detail: matching numbers status, restoration history, documentation, provenance, awards, and specific equipment. Dealer Essential's AI generates enthusiast-focused descriptions, but you'll want to add unique vehicle history.

Can I sell regular used cars on Hemmings?

Technically yes, but you'll get better results elsewhere. Hemmings' audience is specifically seeking collector and enthusiast vehicles. Your 2019 Camry won't get attention here—save it for CarGurus or Facebook.

How do Hemmings leads come in?

Hemmings inquiries flow into your Dealer Essential inbox alongside all other leads. Collector buyers often have detailed questions—our AI can handle initial response, but you'll want to engage personally with serious inquiries.

Is Hemmings worth it for just a few classic cars?

Yes. Classic cars often sit for months in local markets. Hemmings reaches 2 million enthusiasts nationwide. One sale from Hemmings can make your year—especially on high-value classics where margins are substantial.

2M+ classic car enthusiasts on Hemmings

Your cars
aren't on Hemmings

Hemmings is where serious collectors shop. If you have classics, muscle cars, or vintage inventory—this is your audience.

Floor plan cost: $0.00× every unlisted car

SYNCING

2024 Mercedes-Benz GL

$34,995

32 sites

+25 more

The problem

Sound familiar?

Monday, 7:00 AM

That '69 Camaro has sat for 6 months. Your local market doesn't have buyers. Hemmings has 2 million.

Wednesday, 5:00 PM

A collector in Connecticut is searching for exactly what's on your lot. But you're not on Hemmings.

Friday, End of Month

Classic cars tie up capital. Floor plan interest is killing you. The right buyer is out there—on Hemmings.

What if your classics reached collectors nationwide—automatically?

The Solution

One upload. Hemmings + 30 marketplaces.

Dealer Essential syncs to Hemmings. Reach collectors who pay premium prices.

2019 Mercedes GL

$34,995

2024 Nissan Kicks

$22,900

+27 more

app.dealeressential.com/inventory

Synced to

32 marketplaces

+27

$34,995

New

$18,500

Featured

$22,900

$15,750

Sale

Hemmings listing integration

Your classic and collector inventory on Hemmings' enthusiast marketplace.

Collector-ready descriptions

AI writes descriptions that speak to enthusiasts—numbers matching, provenance, restoration details.

Nationwide collector reach

Serious buyers who'll fly in or ship nationwide for the right car.

"Sold a numbers-matching Chevelle to a collector in Arizona. Found us on Hemmings, paid asking price, shipped it home."
Bob Whitfield
Owner, Heritage Motor Co • 8 classics/month
Full asking price