Do I need to know how to use Instagram?

Nope. Dealer Essential handles content creation and posting. We generate posts, stories, and captions from your inventory photos. You just approve and watch the engagement roll in.

How does auto-posting to Instagram work?

When you add a new vehicle to your inventory, Dealer Essential automatically creates an Instagram-ready post with optimized photos and engaging captions. Approve it or let it post automatically—your choice.

Will Instagram actually bring me car buyers?

Yes—especially younger buyers. Millennials and Gen Z research purchases on Instagram first. Dealers actively posting see 15-25% of leads coming from Instagram DMs. It's a serious sales channel, not just brand awareness.

How do I handle DMs from Instagram buyers?

All Instagram DMs flow into your unified Dealer Essential inbox. Our AI responds instantly, 24/7—qualifying leads, answering questions, and booking appointments while you sleep. No more missing hot leads.

What kind of content works for car dealers on Instagram?

New inventory arrivals, walk-around videos, customer delivery photos, and behind-the-scenes content. Dealer Essential generates professional posts automatically, but mixing in authentic content performs even better.

Do I need a business Instagram account?

We recommend a business account for analytics and features, but personal accounts work too. If you don't have one, we'll help you set up a business profile during onboarding—takes 10 minutes.

How often should I post on Instagram?

Consistency beats volume. Posting daily or every other day keeps you visible. With Dealer Essential auto-generating content from your inventory, you can post consistently without it becoming another job.

Is Instagram posting included in my subscription?

Yes. Instagram content creation, posting, and DM management are included in all Dealer Essential plans. No extra fees for social media features.

2B+ monthly Instagram users worldwide

Your cars
aren't on Instagram

Instagram is where your next buyer is scrolling right now. Visual-first, mobile-first—and you're probably not posting consistently.

Floor plan cost: $0.00× every unlisted car

SYNCING

2024 Mercedes-Benz GL

$34,995

32 sites

+25 more

The problem

Sound familiar?

Monday, 8:00 PM

Your competitor just posted a Reel of a new trade-in. 15,000 views. 47 DMs. You posted... last month?

Wednesday, 12:00 PM

A 28-year-old first-time buyer is searching #usedcars in your city. Your dealership doesn't show up.

Saturday, 10:00 AM

Your lot looks great. Your cars are shining. But no one knows because it's not on Instagram.

What if every car you listed automatically became Instagram content?

The Solution

One upload. Instagram + 30 marketplaces.

Dealer Essential creates Instagram-ready content from your inventory. Post consistently, reach new buyers.

2019 Mercedes GL

$34,995

2024 Nissan Kicks

$22,900

+27 more

app.dealeressential.com/inventory

Synced to

32 marketplaces

+27

$34,995

New

$18,500

Featured

$22,900

$15,750

Sale

Auto-generated posts

Every new listing becomes an Instagram post with optimized photos and captions.

Story-ready content

Vertical videos and Stories created automatically from your inventory photos.

DM management

AI responds to Instagram DMs 24/7. Turn scrollers into showroom visits.

"We went from posting monthly to posting daily—automatically. Instagram now drives 20% of our leads."
Jessica Nguyen
Marketing Manager, Horizon Motors • 35 cars/month
20% of leads from IG