Does this include KBB Instant Cash Offer?

This integration focuses on listing your inventory on KBB. KBB Instant Cash Offer is a separate trade-in program you can use alongside—many dealers use both. We help you get your inventory visible to KBB shoppers.

Why does KBB pricing matter so much?

KBB is the #1 pricing reference for car buyers. 20 million people check KBB values monthly before shopping. If your price is above KBB Fair Market Range, buyers assume you're overpriced before even calling you.

How does Dealer Essential help with KBB pricing?

Our AI pricing tool compares your prices against KBB values and market data. We'll flag vehicles priced above Fair Market Range so you can adjust—or help you justify the price with condition details and features.

How do I handle the "KBB says it's worth less" objection?

When your pricing aligns with KBB from the start, this objection disappears. Dealer Essential helps you price competitively—and provides talking points for cases where condition, mileage, or equipment justifies a premium.

Do I need a separate KBB dealer account?

For full KBB visibility, you may want their dealer program. Dealer Essential integrates with KBB feeds to ensure your inventory is accurate and competitively priced. We handle the data—you manage the KBB relationship.

How quickly do KBB values change?

KBB values update regularly based on market conditions. Our AI monitors these changes and alerts you when your pricing falls out of competitive range. Stay ahead of market shifts instead of reacting to them.

Will KBB integration help me sell faster?

Yes. When buyers see KBB-validated pricing, trust increases and negotiation decreases. Dealers using KBB-aligned pricing report 35% faster sales cycles and significantly fewer price objections.

Is KBB integration included in my subscription?

Yes. KBB feed integration and pricing validation tools are included in all Dealer Essential plans. No extra charges for this feature—it's part of helping you price and sell competitively.

20M+ monthly visitors check KBB values

Your cars
aren't on Kelley Blue Book

KBB is where buyers go to validate prices. If your inventory isn't there—or priced wrong—you've lost before the conversation starts.

Floor plan cost: $0.00× every unlisted car

SYNCING

2024 Mercedes-Benz GL

$34,995

32 sites

+25 more

The problem

Sound familiar?

Monday, 11:00 AM

"KBB says this car is worth $18,000. You're asking $19,500." The buyer has already decided you're overpriced.

Wednesday, 3:30 PM

Your competitor's listing shows "Below KBB Fair Purchase Price." Yours doesn't. Guess who gets the call?

Friday, End of Month

A buyer walks in with a KBB printout. They've done the homework. Have you?

What if your pricing was KBB-aligned before buyers even checked?

The Solution

One upload. KBB + 30 marketplaces.

Dealer Essential syncs to Kelley Blue Book. Price with confidence, sell with credibility.

2019 Mercedes GL

$34,995

2024 Nissan Kicks

$22,900

+27 more

app.dealeressential.com/inventory

Synced to

32 marketplaces

+27

$34,995

New

$18,500

Featured

$22,900

$15,750

Sale

KBB listing integration

Your inventory on KBB with accurate specs and competitive pricing.

Price validation

AI checks your prices against KBB values. No more "you're overpriced" objections.

Trust signals

KBB-validated pricing builds buyer confidence before they arrive.

"Buyers used to challenge every price with KBB. Now we price with KBB data—objections dropped 60%."
Steve Callahan
GM, Northgate Auto • 40 cars/month
60% fewer price objections