Do I need a TrueCar dealer account?

Yes, you'll need to be part of TrueCar's dealer network. Dealer Essential integrates with your existing TrueCar subscription to keep your inventory accurate and competitive—we don't replace TrueCar, we make it work better.

How does TrueCar pricing transparency work with Dealer Essential?

TrueCar buyers know market prices before they contact you. Our AI pricing tool helps you set competitive prices that match TrueCar's transparent marketplace expectations—so leads arrive ready to buy, not haggle.

TrueCar has strict data requirements. Will my listings meet them?

Yes. Dealer Essential formats your inventory specifically for TrueCar's requirements—accurate VIN data, proper specifications, quality photos. Compliant listings get better visibility on the platform.

How quickly do inventory changes sync to TrueCar?

Changes sync within minutes. When you add a car, update a price, or mark something sold, TrueCar reflects it automatically. No more buyers showing up for cars you sold last week.

Are TrueCar leads really more qualified?

Yes—TrueCar buyers have already done price research and often have financing figured out. They know what they want to pay before contacting you. These leads typically convert faster than cold leads from other sources.

How do I track my TrueCar ROI?

All TrueCar leads are tagged by source in your Dealer Essential CRM. Track how many leads, appointments, and actual sales come from TrueCar—then decide if the subscription is worth continuing.

What if my TrueCar leads aren't converting?

Usually it's a speed or pricing issue. TrueCar buyers expect quick responses and fair prices. Dealer Essential helps with both: instant lead notifications and AI-optimized pricing. Most dealers see improved close rates within weeks.

Is TrueCar integration included in the base price?

Yes. TrueCar feed integration is included in all Dealer Essential plans—no extra charges. You pay TrueCar directly for their dealer program, and we handle the inventory feed.

8M+ monthly TrueCar users

Your cars
aren't on TrueCar

TrueCar buyers come pre-qualified with transparent pricing expectations. They've already compared—now they just need to find you.

Floor plan cost: $0.00× every unlisted car

SYNCING

2024 Mercedes-Benz GL

$34,995

32 sites

+25 more

The problem

Sound familiar?

Monday, 10:00 AM

A TrueCar lead lands in your inbox. They know the exact price they want to pay. Are you ready to match it?

Wednesday, 3:00 PM

Your TrueCar listings are outdated. That Accord you sold yesterday? Still showing. Buyer drives 30 miles for nothing.

Friday, End of Month

TrueCar's requirements are strict. Wrong data = poor visibility. You're losing to dealers who got it right.

What if TrueCar was always accurate—pricing competitive, inventory fresh?

The Solution

One upload. TrueCar + 30 marketplaces.

Dealer Essential syncs to TrueCar with accurate data. Meet their standards, win their buyers.

2019 Mercedes GL

$34,995

2024 Nissan Kicks

$22,900

+27 more

app.dealeressential.com/inventory

Synced to

32 marketplaces

+27

$34,995

New

$18,500

Featured

$22,900

$15,750

Sale

TrueCar-ready feed

Inventory formatted for TrueCar's specific requirements. Always accurate, always compliant.

Competitive pricing tools

AI helps you price competitively for TrueCar's transparent marketplace.

Lead attribution

Track TrueCar leads separately. Know your ROI on this channel.

"TrueCar leads used to be hit or miss. Now our inventory is always accurate and we close more of them."
Lisa Hendricks
GM, Premier Auto Center • 38 cars/month
Higher TrueCar close rate