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Stock the Lot

Attract Buyers

Work the Deal

Manage the Business

VIN Scanner & Bookout

Scan any VIN to see live book values from KBB, NADA, and Blackbook instantly.

Magic Lister

AI creates your vehicle listings in seconds. Post to Facebook, Google & more with one click.

Unified Inbox & CRM

All your texts, emails, and messages from every platform in one simple, manageable inbox.

Profit Dashboard

See your exact net profit on every single vehicle sold, updated in real-time.

AI RealPrice™ Market Pricing

Price every car to maximize profit. AI scans your local market so you never leave money behind.

AI Background Editing

Instantly remove messy lot backgrounds and choose from 50 professional options for your photos.

AI Call Assistant

A 24/7 AI receptionist that answers every call and books appointments so you never miss a lead.

Expense Tracking

Snap photos of receipts on the go. Link costs directly to a vehicle's stock number.

DMV & Title Search

Instantly check for liens and title brands before you buy. Avoid costly surprises.

TrueTrim™ Window Stickers

Display the original factory sticker with all options and MSRP. Build trust and close faster.

Desking & Deal Calculator

Structure any cash, finance, or BHPH deal in 60 seconds. Accurate and fast.

BHPH Management Suite

Manage your Buy Here Pay Here portfolio, track payments, and automate reminders.

Reconditioning Center

Track recon costs and vehicle status from purchase to the front line. Know your true cost.

Premium Dealer Website

A stunning, mobile-friendly website that turns visitors into leads. No coding needed.

One-Click Deal Paperwork

Print the entire deal jacket- all state, DMV, and lender forms - perfectly, in one click.

Team Permissions

Add your entire team with custom roles. Control exactly who can see and do what.

Guided Photography

Pro photos, every car, every time. Mobile app guides ensure your inventory looks its best online.

Google Optimization

Show up first on Google. We manage your profile and reviews to attract more local buyers.

Lender Marketplace

Submit one credit application to all your lenders at once and get fast approvals.

Modern Mobile Apps

Run your entire dealership from the palm of your hand with our iOS and Android apps.

4K Video Walkarounds

Film and share beautiful 4K videos of your inventory right from your phone.

E-Sign & Digital Docs

Go 100% paperless. Securely sign and store all your documents in the cloud.

Built for Boat Dealers

Boat Dealer Software That Floats

Manage your marine inventory with tools built for boats.
500+ boat dealers
4.9/5 rating
Same-day setup
Boat Dealers using Dealer Essential
Built for marine dealers

We know boating is seasonal and specialized.

HIN numbers, engine hours, trailer info, winterization—marine inventory has unique needs. And when spring hits, you need to move fast. We get it.

500+
Marine dealers trust us
Boat Trader
Integration built-in
Engine hrs
Tracking included
4.9★
Dealer rating

A Day in Your Life

See how Dealer Essential transforms your daily routine, hour by hour.

Morning: Spring rush begins
7:00 AM

Spring rush begins

Boating season starts. Leads flood in. No idea which boats are actually ready.

Dashboard shows: 8 water-ready, 3 need service, 12 leads waiting. Prioritize instantly.

Mid-morning: List a new boat
10:00 AM

List a new boat

Take photos, look up specs (HIN, engine hours, hull type), post to Boat Trader manually.

Enter HIN, snap photos. Marine specs auto-fill. Live on Boat Trader in 60 seconds.

Afternoon: Sea trial scheduled
2:00 PM

Sea trial scheduled

Buyer wants a demo. Where's the boat? Is it ready? Who has the keys?

Pull up the listing—location, status, service history. Schedule the demo right there.

End of day: Season tracking
6:00 PM

Season tracking

Is this a good season or bad? No idea until year-end accounting.

This month: 6 sold, $48K gross. Trending 20% ahead of last season. Keep pushing.

Your Challenges.
Our Solutions.

Every feature designed specifically for boat dealers.

The Challenge

Marine-Specific Specs

Hull type, engine hours, trailer included, draft depth...

The Solution

Marine Inventory Fields

HIN, engine hours, hull type, trailer info—all the specs.

The Challenge

Seasonal Heavy

Boat season is short. Need to maximize spring/summer.

The Solution

Seasonal Planning

Analytics to prep for the busy season.

The Challenge

Marine Marketplaces

Boat Trader, YachtWorld, local marina communities.

The Solution

Marine Marketplace Sync

Post to Boat Trader and marine-specific platforms.

The Challenge

Service & Winterization

Boats need service. Track maintenance and winterization.

The Solution

Service Tracking

Track maintenance, winterization, and service history.

Your Command Center

Everything you need to run your dealership, in one place.

Dealer Essential dashboard for Boat Dealers
Marine inventory
Engine hours
Sea trials
Boat Trader sync
MD

Mike Davidson

Boat Dealer Owner

Finally got rid of our spreadsheets. Everything about every boat in one place.
73%
Time Saved
2x
More Leads
Day 1
Setup Time

FAQ for Boat Dealers

Questions from dealers like you

Join 500+ boat dealers

Start Your Free Trial

Ready to transform your dealership? Join boat dealers who are growing faster with Dealer Essential.

No credit card required • Same-day setup • Cancel anytime