Built for Boat Dealers

Boat Dealer Software That Floats

Manage your marine inventory with tools built for boats.
500+ boat dealers
4.9/5 rating
Same-day setup
Boat Dealers using Dealer Essential
Built for marine dealers

We know boating is seasonal and specialized.

HIN numbers, engine hours, trailer info, winterization—marine inventory has unique needs. And when spring hits, you need to move fast. We get it.

500+
Marine dealers trust us
Boat Trader
Integration built-in
Engine hrs
Tracking included
4.9★
Dealer rating

A Day in Your Life

See how Dealer Essential transforms your daily routine, hour by hour.

Morning: Spring rush begins
7:00 AM

Spring rush begins

Boating season starts. Leads flood in. No idea which boats are actually ready.

Dashboard shows: 8 water-ready, 3 need service, 12 leads waiting. Prioritize instantly.

Mid-morning: List a new boat
10:00 AM

List a new boat

Take photos, look up specs (HIN, engine hours, hull type), post to Boat Trader manually.

Enter HIN, snap photos. Marine specs auto-fill. Live on Boat Trader in 60 seconds.

Afternoon: Sea trial scheduled
2:00 PM

Sea trial scheduled

Buyer wants a demo. Where's the boat? Is it ready? Who has the keys?

Pull up the listing—location, status, service history. Schedule the demo right there.

End of day: Season tracking
6:00 PM

Season tracking

Is this a good season or bad? No idea until year-end accounting.

This month: 6 sold, $48K gross. Trending 20% ahead of last season. Keep pushing.

Your Challenges.
Our Solutions.

Every feature designed specifically for boat dealers.

The Challenge

Marine-Specific Specs

Hull type, engine hours, trailer included, draft depth...

The Solution

Marine Inventory Fields

HIN, engine hours, hull type, trailer info—all the specs.

The Challenge

Seasonal Heavy

Boat season is short. Need to maximize spring/summer.

The Solution

Seasonal Planning

Analytics to prep for the busy season.

The Challenge

Marine Marketplaces

Boat Trader, YachtWorld, local marina communities.

The Solution

Marine Marketplace Sync

Post to Boat Trader and marine-specific platforms.

The Challenge

Service & Winterization

Boats need service. Track maintenance and winterization.

The Solution

Service Tracking

Track maintenance, winterization, and service history.

Your Command Center

Everything you need to run your dealership, in one place.

Dealer Essential dashboard for Boat Dealers
Marine inventory
Engine hours
Sea trials
Boat Trader sync
MD

Mike Davidson

Boat Dealer Owner

Finally got rid of our spreadsheets. Everything about every boat in one place.
73%
Time Saved
2x
More Leads
Day 1
Setup Time

FAQ for Boat Dealers

Questions from dealers like you

Join 500+ boat dealers

Start Your Free Trial

Ready to transform your dealership? Join boat dealers who are growing faster with Dealer Essential.

No credit card required • Same-day setup • Cancel anytime