We know you wear every hat.
No BDC. No IT department. No dedicated internet manager. When you're the sales team, finance department, and lot porter all in one—you need software that works as hard as you do.
A Day in Your Life
See how Dealer Essential transforms your daily routine, hour by hour.
Check leads
Three leads came in at 2 AM. By the time you respond, they bought elsewhere.
AI responded instantly. Two are coming in today. One scheduled for Saturday.
List a car
Close from anywhere
Simple numbers
Check leads
Three leads came in at 2 AM. By the time you respond, they bought elsewhere.
AI responded instantly. Two are coming in today. One scheduled for Saturday.
List a car
You have 8 cars. Each one needs photos, descriptions, posted to 5 sites manually.
60 seconds: snap photos, AI writes description, live on 30+ sites. Done.
Close from anywhere
Buyer wants to move forward but you're at an auction. Deal stalls.
Pull up the deal on your phone. Send docs for signature. Closed from the auction.
Simple numbers
Spreadsheets, notebooks, receipts. No clear picture of how you're really doing.
3 sold this month, $4,200 profit, 2 need price drops. Clear and simple.
Your Challenges.
Our Solutions.
Every feature designed specifically for small dealers.
Software Costs More Than It Should
Enterprise pricing assumes enterprise volume. You're not selling 500 cars/month.
Right-Sized Pricing
Pay for what a small dealer needs, not what a 200-car franchise needs.
Too Much Complexity
You don't need 47 modules. You need to list cars and respond to leads.
Simple But Powerful
Core features done right. Not 100 features done halfway.
You ARE the Team
No IT department. No BDC. No dedicated internet manager. It's you.
Run It Yourself
No training required. No IT support needed. Just start using it.
Big Dealers Have an Unfair Advantage
They have systems that auto-respond in seconds. You're at an auction when leads come in.
AI Levels the Playing Field
Our AI responds to leads instantly, 24/7. You compete with the big guys.
Your Command Center
Everything you need to run your dealership, in one place.
Mike Davidson
Small Dealer Owner
“I run a 12-car lot by myself. This software makes me look like I have a team.”
FAQ for Small Car Dealers
Questions from dealers like you
Still have questions? Visit our support center or book a free demo