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Stock the Lot

Attract Buyers

Work the Deal

Manage the Business

VIN Scanner & Bookout

Scan any VIN to see live book values from KBB, NADA, and Blackbook instantly.

Magic Lister

AI creates your vehicle listings in seconds. Post to Facebook, Google & more with one click.

Unified Inbox & CRM

All your texts, emails, and messages from every platform in one simple, manageable inbox.

Profit Dashboard

See your exact net profit on every single vehicle sold, updated in real-time.

AI RealPrice™ Market Pricing

Price every car to maximize profit. AI scans your local market so you never leave money behind.

AI Background Editing

Instantly remove messy lot backgrounds and choose from 50 professional options for your photos.

AI Call Assistant

A 24/7 AI receptionist that answers every call and books appointments so you never miss a lead.

Expense Tracking

Snap photos of receipts on the go. Link costs directly to a vehicle's stock number.

DMV & Title Search

Instantly check for liens and title brands before you buy. Avoid costly surprises.

TrueTrim™ Window Stickers

Display the original factory sticker with all options and MSRP. Build trust and close faster.

Desking & Deal Calculator

Structure any cash, finance, or BHPH deal in 60 seconds. Accurate and fast.

BHPH Management Suite

Manage your Buy Here Pay Here portfolio, track payments, and automate reminders.

Reconditioning Center

Track recon costs and vehicle status from purchase to the front line. Know your true cost.

Premium Dealer Website

A stunning, mobile-friendly website that turns visitors into leads. No coding needed.

One-Click Deal Paperwork

Print the entire deal jacket- all state, DMV, and lender forms - perfectly, in one click.

Team Permissions

Add your entire team with custom roles. Control exactly who can see and do what.

Guided Photography

Pro photos, every car, every time. Mobile app guides ensure your inventory looks its best online.

Google Optimization

Show up first on Google. We manage your profile and reviews to attract more local buyers.

Lender Marketplace

Submit one credit application to all your lenders at once and get fast approvals.

Modern Mobile Apps

Run your entire dealership from the palm of your hand with our iOS and Android apps.

4K Video Walkarounds

Film and share beautiful 4K videos of your inventory right from your phone.

E-Sign & Digital Docs

Go 100% paperless. Securely sign and store all your documents in the cloud.

Built for Wholesale Dealers

Wholesale Dealer Software for Fast Turns

Buy right. Sell fast. Track everything.
500+ wholesale dealers
4.9/5 rating
Same-day setup
Wholesale Dealers using Dealer Essential
Built for volume and margins

We know wholesale is a numbers game.

Thin margins, high volume, fast turns. Every dollar of cost matters, every day of holding kills profit. You need to track every penny and move every unit.

$764
Avg margin tracked
6 days
Avg turn time
100%
Cost visibility
4.8★
Dealer rating

A Day in Your Life

See how Dealer Essential transforms your daily routine, hour by hour.

Morning: Auction prep
7:00 AM

Auction prep

Review run list, manually check values, guess at max bids, hope you're right.

Market values pulled automatically. Max bid calculated based on your margins.

Mid-morning: Buy and log
10:00 AM

Buy and log

Win 8 cars at auction. Scramble to track costs, fees, transport on paper.

Scan VIN, enter bid amount, fees auto-calculate. Full cost captured before you leave.

Afternoon: Sell to dealers
2:00 PM

Sell to dealers

Send photos to your dealer network. Who asked about what? What did I quote?

List to your dealer buyers. Track inquiries, quotes, and sales in one place.

End of day: P&L check
6:00 PM

P&L check

Did I make money this week? How much? Which units? No real visibility.

14 bought, 11 sold, $8,400 gross. Average margin: $764. Every unit tracked.

Your Challenges.
Our Solutions.

Every feature designed specifically for wholesale dealers.

The Challenge

High Volume, Thin Margins

Every dollar matters when you're doing volume. Need to track every expense.

The Solution

Per-Vehicle Cost Tracking

Every expense attached to every VIN. Know your margin before you sell.

The Challenge

Speed Is Everything

The faster you flip, the better your return. Slow processes kill profit.

The Solution

Fast Intake Workflow

VIN scan, photos, list. Get cars in the system and moving immediately.

The Challenge

Tracking True Cost

Buy price + transport + auction fees + repairs = your real number. Easy to lose track.

The Solution

Profit Dashboard

Real-time visibility into what you're making (or losing) on each unit.

The Challenge

B2B Relationships

Selling to other dealers requires different workflows than retail.

The Solution

Dealer Network Tools

Tools for B2B sales and dealer-to-dealer transactions.

Your Command Center

Everything you need to run your dealership, in one place.

Dealer Essential dashboard for Wholesale Dealers
Unit tracking
Cost breakdown
Margin calc
Dealer buyers
MD

Mike Davidson

Wholesale Dealer Owner

I finally know my true margin on every car. Game changer for wholesale.
73%
Time Saved
2x
More Leads
Day 1
Setup Time

FAQ for Wholesale Car Dealers

Questions from dealers like you

Join 500+ wholesale dealers

Start Tracking Margins

Ready to transform your dealership? Join wholesale dealers who are growing faster with Dealer Essential.

No credit card required • Same-day setup • Cancel anytime