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Stock the Lot

Attract Buyers

Work the Deal

Manage the Business

VIN Scanner & Bookout

Scan any VIN to see live book values from KBB, NADA, and Blackbook instantly.

Magic Lister

AI creates your vehicle listings in seconds. Post to Facebook, Google & more with one click.

Unified Inbox & CRM

All your texts, emails, and messages from every platform in one simple, manageable inbox.

Profit Dashboard

See your exact net profit on every single vehicle sold, updated in real-time.

AI RealPrice™ Market Pricing

Price every car to maximize profit. AI scans your local market so you never leave money behind.

AI Background Editing

Instantly remove messy lot backgrounds and choose from 50 professional options for your photos.

AI Call Assistant

A 24/7 AI receptionist that answers every call and books appointments so you never miss a lead.

Expense Tracking

Snap photos of receipts on the go. Link costs directly to a vehicle's stock number.

DMV & Title Search

Instantly check for liens and title brands before you buy. Avoid costly surprises.

TrueTrim™ Window Stickers

Display the original factory sticker with all options and MSRP. Build trust and close faster.

Desking & Deal Calculator

Structure any cash, finance, or BHPH deal in 60 seconds. Accurate and fast.

BHPH Management Suite

Manage your Buy Here Pay Here portfolio, track payments, and automate reminders.

Reconditioning Center

Track recon costs and vehicle status from purchase to the front line. Know your true cost.

Premium Dealer Website

A stunning, mobile-friendly website that turns visitors into leads. No coding needed.

One-Click Deal Paperwork

Print the entire deal jacket- all state, DMV, and lender forms - perfectly, in one click.

Team Permissions

Add your entire team with custom roles. Control exactly who can see and do what.

Guided Photography

Pro photos, every car, every time. Mobile app guides ensure your inventory looks its best online.

Google Optimization

Show up first on Google. We manage your profile and reviews to attract more local buyers.

Lender Marketplace

Submit one credit application to all your lenders at once and get fast approvals.

Modern Mobile Apps

Run your entire dealership from the palm of your hand with our iOS and Android apps.

4K Video Walkarounds

Film and share beautiful 4K videos of your inventory right from your phone.

E-Sign & Digital Docs

Go 100% paperless. Securely sign and store all your documents in the cloud.

Built for Motorcycle Dealers

Motorcycle Dealer Software That Gets Two Wheels

Not car software awkwardly adapted. Built to work for motorcycles.
500+ motorcycle dealers
4.9/5 rating
Same-day setup
Motorcycle Dealers using Dealer Essential
Built for powersports

We know motorcycles aren't just small cars.

Different specs, different marketplaces, different buyers. Enthusiasts want details—CC, style, features. Generic car software can't handle that. We can.

500+
Powersports dealers
60 sec
To list a bike
Cycle Trader
Integration built-in
4.9★
Dealer rating

A Day in Your Life

See how Dealer Essential transforms your daily routine, hour by hour.

Morning: Check seasonal leads
7:00 AM

Check seasonal leads

Spring is here, leads are up. But half came in overnight—already cold.

AI responded instantly to every inquiry. Three appointments set for today.

Mid-morning: List new bikes
10:00 AM

List new bikes

Take photos, look up specs (CC, style, features), post to Cycle Trader manually.

Scan VIN, snap photos. Motorcycle specs auto-fill. Live on Cycle Trader in 60 seconds.

Afternoon: Work the floor
2:00 PM

Work the floor

Enthusiast buyer has questions about specs. Flip through paperwork to find answers.

Pull up the bike on your phone. Every spec, service record, and feature—instant.

End of day: Seasonal planning
6:00 PM

Seasonal planning

No idea how you're trending vs. last spring. Flying blind into busy season.

Year-over-year comparison. This April vs. last April. Plan inventory accordingly.

Your Challenges.
Our Solutions.

Every feature designed specifically for motorcycle dealers.

The Challenge

Car Software Doesn't Fit

Motorcycle specs are different. CC's, not horsepower. Style categories, not body types.

The Solution

Motorcycle-Ready Inventory

Proper fields for displacement, style, manufacturer specs.

The Challenge

Niche Marketplaces

Cycle Trader, Facebook groups, local enthusiast communities.

The Solution

Right Marketplace Integrations

Connect to where motorcycle buyers actually shop.

The Challenge

Seasonal Business

Heavy in spring/summer, slow in winter. Need to plan accordingly.

The Solution

Seasonal Planning Tools

Analytics to help you prep for the busy season.

The Challenge

Parts & Accessories

Gear, parts, accessories—not just bikes.

The Solution

Flexible Inventory

Handle bikes, ATVs, parts—whatever you sell.

Your Command Center

Everything you need to run your dealership, in one place.

Dealer Essential dashboard for Motorcycle Dealers
Powersports inventory
Specs & mods
Seasonal tracking
Cycle Trader sync
MD

Mike Davidson

Motorcycle Dealer Owner

Finally, software that doesn't think every vehicle has four wheels.
73%
Time Saved
2x
More Leads
Day 1
Setup Time

FAQ for Motorcycle Dealers

Questions from dealers like you

Join 500+ motorcycle dealers

Start Your Free Trial

Ready to transform your dealership? Join motorcycle dealers who are growing faster with Dealer Essential.

No credit card required • Same-day setup • Cancel anytime