Built for Motorcycle Dealers

Motorcycle Dealer Software That Gets Two Wheels

Not car software awkwardly adapted. Built to work for motorcycles.
500+ motorcycle dealers
4.9/5 rating
Same-day setup
Motorcycle Dealers using Dealer Essential
Built for powersports

We know motorcycles aren't just small cars.

Different specs, different marketplaces, different buyers. Enthusiasts want details—CC, style, features. Generic car software can't handle that. We can.

500+
Powersports dealers
60 sec
To list a bike
Cycle Trader
Integration built-in
4.9★
Dealer rating

A Day in Your Life

See how Dealer Essential transforms your daily routine, hour by hour.

Morning: Check seasonal leads
7:00 AM

Check seasonal leads

Spring is here, leads are up. But half came in overnight—already cold.

AI responded instantly to every inquiry. Three appointments set for today.

Mid-morning: List new bikes
10:00 AM

List new bikes

Take photos, look up specs (CC, style, features), post to Cycle Trader manually.

Scan VIN, snap photos. Motorcycle specs auto-fill. Live on Cycle Trader in 60 seconds.

Afternoon: Work the floor
2:00 PM

Work the floor

Enthusiast buyer has questions about specs. Flip through paperwork to find answers.

Pull up the bike on your phone. Every spec, service record, and feature—instant.

End of day: Seasonal planning
6:00 PM

Seasonal planning

No idea how you're trending vs. last spring. Flying blind into busy season.

Year-over-year comparison. This April vs. last April. Plan inventory accordingly.

Your Challenges.
Our Solutions.

Every feature designed specifically for motorcycle dealers.

The Challenge

Car Software Doesn't Fit

Motorcycle specs are different. CC's, not horsepower. Style categories, not body types.

The Solution

Motorcycle-Ready Inventory

Proper fields for displacement, style, manufacturer specs.

The Challenge

Niche Marketplaces

Cycle Trader, Facebook groups, local enthusiast communities.

The Solution

Right Marketplace Integrations

Connect to where motorcycle buyers actually shop.

The Challenge

Seasonal Business

Heavy in spring/summer, slow in winter. Need to plan accordingly.

The Solution

Seasonal Planning Tools

Analytics to help you prep for the busy season.

The Challenge

Parts & Accessories

Gear, parts, accessories—not just bikes.

The Solution

Flexible Inventory

Handle bikes, ATVs, parts—whatever you sell.

Your Command Center

Everything you need to run your dealership, in one place.

Dealer Essential dashboard for Motorcycle Dealers
Powersports inventory
Specs & mods
Seasonal tracking
Cycle Trader sync
MD

Mike Davidson

Motorcycle Dealer Owner

Finally, software that doesn't think every vehicle has four wheels.
73%
Time Saved
2x
More Leads
Day 1
Setup Time

FAQ for Motorcycle Dealers

Questions from dealers like you

Join 500+ motorcycle dealers

Start Your Free Trial

Ready to transform your dealership? Join motorcycle dealers who are growing faster with Dealer Essential.

No credit card required • Same-day setup • Cancel anytime