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Stock the Lot

Attract Buyers

Work the Deal

Manage the Business

VIN Scanner & Bookout

Scan any VIN to see live book values from KBB, NADA, and Blackbook instantly.

Magic Lister

AI creates your vehicle listings in seconds. Post to Facebook, Google & more with one click.

Unified Inbox & CRM

All your texts, emails, and messages from every platform in one simple, manageable inbox.

Profit Dashboard

See your exact net profit on every single vehicle sold, updated in real-time.

AI RealPrice™ Market Pricing

Price every car to maximize profit. AI scans your local market so you never leave money behind.

AI Background Editing

Instantly remove messy lot backgrounds and choose from 50 professional options for your photos.

AI Call Assistant

A 24/7 AI receptionist that answers every call and books appointments so you never miss a lead.

Expense Tracking

Snap photos of receipts on the go. Link costs directly to a vehicle's stock number.

DMV & Title Search

Instantly check for liens and title brands before you buy. Avoid costly surprises.

TrueTrim™ Window Stickers

Display the original factory sticker with all options and MSRP. Build trust and close faster.

Desking & Deal Calculator

Structure any cash, finance, or BHPH deal in 60 seconds. Accurate and fast.

BHPH Management Suite

Manage your Buy Here Pay Here portfolio, track payments, and automate reminders.

Reconditioning Center

Track recon costs and vehicle status from purchase to the front line. Know your true cost.

Premium Dealer Website

A stunning, mobile-friendly website that turns visitors into leads. No coding needed.

One-Click Deal Paperwork

Print the entire deal jacket- all state, DMV, and lender forms - perfectly, in one click.

Team Permissions

Add your entire team with custom roles. Control exactly who can see and do what.

Guided Photography

Pro photos, every car, every time. Mobile app guides ensure your inventory looks its best online.

Google Optimization

Show up first on Google. We manage your profile and reviews to attract more local buyers.

Lender Marketplace

Submit one credit application to all your lenders at once and get fast approvals.

Modern Mobile Apps

Run your entire dealership from the palm of your hand with our iOS and Android apps.

4K Video Walkarounds

Film and share beautiful 4K videos of your inventory right from your phone.

E-Sign & Digital Docs

Go 100% paperless. Securely sign and store all your documents in the cloud.

Built for Used Car Dealers

Used Car Dealer Software That Moves Metal

Built for the speed and scrappiness of used car sales.
500+ used car dealers
4.9/5 rating
Same-day setup
Used Car Dealers using Dealer Essential
Built for speed

We know every day on the lot costs you money.

Floor plan interest doesn't sleep. Recon delays kill profit. You need software that moves as fast as your business—from auction to front line to sold.

80%
Faster listing time
28
Avg days to turn
$340
Saved per unit
4.9★
Dealer rating

A Day in Your Life

See how Dealer Essential transforms your daily routine, hour by hour.

Morning: Fresh units arrive
7:00 AM

Fresh units arrive

Cars show up from auction. Hunt for paperwork, try to remember what you paid.

VIN scan captures everything—cost, specs, condition notes. In the system instantly.

Mid-morning: Track recon
10:00 AM

Track recon

Walk the lot asking "Is the Accord done yet?" No idea what's waiting on what.

See exactly where every car is: detail, inspection, photos. No more guessing.

Afternoon: Price to move
2:00 PM

Price to move

Check competitors manually, guess at pricing, hope you're not leaving money.

AI analyzes market data. Tells you the price to sell in 30 days, not 60.

End of day: Turn report
6:00 PM

Turn report

No idea which cars are aging, what your real margins are, where you're leaking.

Turn rate, gross per unit, aged inventory alerts. Know exactly where you stand.

Your Challenges.
Our Solutions.

Every feature designed specifically for used car dealers.

The Challenge

Sourcing Takes Forever

Auction, trade-ins, private party—each source has different workflows.

The Solution

Fast Intake to Front Line

VIN scan → photos → listed. Get cars online the same day they hit your lot.

The Challenge

Recon Bottlenecks

Cars sit waiting for detail or repairs while your floor plan accrues.

The Solution

Recon Tracking

Know exactly where each car is in the process. No more "I thought it was ready."

The Challenge

Pricing Guesswork

Market moves fast. Yesterday's price might be wrong today.

The Solution

AI Market Pricing

Real-time pricing based on actual market data, not gut feeling.

The Challenge

Listing Across Platforms

Facebook, CarGurus, Craigslist—each one wants different info, different photos.

The Solution

One-Click Everywhere

Post to every marketplace simultaneously. Update price once, it syncs everywhere.

Your Command Center

Everything you need to run your dealership, in one place.

Dealer Essential dashboard for Used Car Dealers
Inventory pipeline
Recon tracking
Market pricing
Turn analytics
MD

Mike Davidson

Used Car Dealer Owner

We cut our listing time by 80%. More cars online, more leads coming in.
73%
Time Saved
2x
More Leads
Day 1
Setup Time

FAQ for Used Car Dealers

Questions from dealers like you

Join 500+ used car dealers

See How Fast You Can List

Ready to transform your dealership? Join used car dealers who are growing faster with Dealer Essential.

No credit card required • Same-day setup • Cancel anytime