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Stock the Lot

Attract Buyers

Work the Deal

Manage the Business

VIN Scanner & Bookout

Scan any VIN to see live book values from KBB, NADA, and Blackbook instantly.

Magic Lister

AI creates your vehicle listings in seconds. Post to Facebook, Google & more with one click.

Unified Inbox & CRM

All your texts, emails, and messages from every platform in one simple, manageable inbox.

Profit Dashboard

See your exact net profit on every single vehicle sold, updated in real-time.

AI RealPrice™ Market Pricing

Price every car to maximize profit. AI scans your local market so you never leave money behind.

AI Background Editing

Instantly remove messy lot backgrounds and choose from 50 professional options for your photos.

AI Call Assistant

A 24/7 AI receptionist that answers every call and books appointments so you never miss a lead.

Expense Tracking

Snap photos of receipts on the go. Link costs directly to a vehicle's stock number.

DMV & Title Search

Instantly check for liens and title brands before you buy. Avoid costly surprises.

TrueTrim™ Window Stickers

Display the original factory sticker with all options and MSRP. Build trust and close faster.

Desking & Deal Calculator

Structure any cash, finance, or BHPH deal in 60 seconds. Accurate and fast.

BHPH Management Suite

Manage your Buy Here Pay Here portfolio, track payments, and automate reminders.

Reconditioning Center

Track recon costs and vehicle status from purchase to the front line. Know your true cost.

Premium Dealer Website

A stunning, mobile-friendly website that turns visitors into leads. No coding needed.

One-Click Deal Paperwork

Print the entire deal jacket- all state, DMV, and lender forms - perfectly, in one click.

Team Permissions

Add your entire team with custom roles. Control exactly who can see and do what.

Guided Photography

Pro photos, every car, every time. Mobile app guides ensure your inventory looks its best online.

Google Optimization

Show up first on Google. We manage your profile and reviews to attract more local buyers.

Lender Marketplace

Submit one credit application to all your lenders at once and get fast approvals.

Modern Mobile Apps

Run your entire dealership from the palm of your hand with our iOS and Android apps.

4K Video Walkarounds

Film and share beautiful 4K videos of your inventory right from your phone.

E-Sign & Digital Docs

Go 100% paperless. Securely sign and store all your documents in the cloud.

Built for RV Dealers

RV Dealer Software for Big Inventory

Manage motorhomes, travel trailers, and fifth wheels in one system.
500+ rv dealers
4.9/5 rating
Same-day setup
RV Dealers using Dealer Essential
Built for RV sales cycles

We know RV buyers take their time.

Months of research, complex specs, consignment units, long-term relationships. RV sales aren't like car sales—you need software that handles the nuances.

500+
RV dealers trust us
40+
RV-specific fields
RV Trader
Auto-sync
4.9★
Dealer rating

A Day in Your Life

See how Dealer Essential transforms your daily routine, hour by hour.

Morning: Follow up on long leads
7:00 AM

Follow up on long leads

RV buyers take months to decide. Who did I talk to 6 weeks ago? What did they want?

CRM shows every touchpoint. "John—interested in Class C, wife wants bunkhouse. Follow up today."

Mid-morning: List a trade-in
10:00 AM

List a trade-in

Customer traded a 5th wheel. Enter 40 specs manually—slides, tanks, generator...

VIN decode pulls specs. Add photos, verify condition. Live on RV Trader in minutes.

Afternoon: Handle consignment
2:00 PM

Handle consignment

Owner calls: "Any interest in my motorhome?" Dig through files for the agreement.

Consignment dashboard shows all units, owner contact, payout terms, and inquiries.

End of day: Pipeline review
6:00 PM

Pipeline review

Which deals are close? Which leads went cold? No clear picture of what's coming.

4 hot leads, 2 deposits pending, 1 ready to close this week. Pipeline is crystal clear.

Your Challenges.
Our Solutions.

Every feature designed specifically for rv dealers.

The Challenge

Complex Inventory Specs

Sleeping capacity, slide-outs, generator specs, water tank size...

The Solution

RV-Specific Inventory Fields

All the specs RV buyers care about, properly organized.

The Challenge

Longer Sales Cycles

RV buyers research for months. Need to nurture leads over time.

The Solution

Long-Cycle CRM

Nurture campaigns for leads who aren't ready to buy yet.

The Challenge

Consignment & Trade-Ins

RV lots often have consignment units with different workflows.

The Solution

Consignment Tracking

Track consignment units separately with owner payouts.

The Challenge

Service & Warranty

RV buyers expect service support. Need to track warranty and repairs.

The Solution

Service Integration

Track warranty and service history for your units.

Your Command Center

Everything you need to run your dealership, in one place.

Dealer Essential dashboard for RV Dealers
RV inventory
Consignment tracking
Long-cycle CRM
RV Trader sync
MD

Mike Davidson

RV Dealer Owner

RV software that actually understands RVs. Shocking.
73%
Time Saved
2x
More Leads
Day 1
Setup Time

FAQ for RV Dealers

Questions from dealers like you

Join 500+ rv dealers

Start Your Free Trial

Ready to transform your dealership? Join rv dealers who are growing faster with Dealer Essential.

No credit card required • Same-day setup • Cancel anytime